Roxas: The Seafood Capital of Palawan

Introduction

Palawan, famously called the “Last Frontier” of the Philippines, is a province celebrated for its natural wonders, such as the Puerto Princesa Underground River, a UNESCO World Heritage Site, and Tubbataha Reef, one of the best diving spots in the world. Yet Palawan’s identity is not only about dramatic landscapes and pristine waters. In the municipality of Roxas, with a population of about 69,588, the story shifts to the bounty of the sea.

Roxas has earned the title of the “Seafood Capital of Palawan,” thanks to its rich fishing culture, bustling seafood markets, and culinary traditions that highlight the freshness of its coastal harvest. For travelers, it offers more than just food. Roxas represents how culture, community, and livelihood are intertwined with the rhythms of the sea.

A Fishing Culture Deeply Rooted

Fishing is not just an industry in Roxas; it is a way of life. Generations of families have depended on the sea for sustenance and income. Each morning, outrigger boats head out from the shore, returning later with nets full of fish, crabs, squid, and other marine treasures.

The fishing culture has shaped the identity of Roxas. Coastal communities thrive on shared work, with families contributing to different parts of the trade, from catching to drying and selling. This sense of cooperation reflects the resilience and adaptability of the people, who face challenges such as changing weather patterns and fluctuating market demands.

The Seafood Markets of Roxas

For visitors, the seafood markets are the heart of the experience. They are where the town’s nickname truly comes alive. Stalls brim with the catch of the day: tuna, lapu-lapu (grouper), shrimp, lobsters, and seaweed, often still glistening from the morning’s haul. Prices are lower than in larger cities, and the freshness is unmatched.

Many travelers enjoy walking through these markets not only to purchase seafood but also to witness the lively exchanges between sellers and buyers. Bargaining is common, and conversations often spill into local gossip and friendly banter. For those staying in guesthouses with kitchens, buying seafood and preparing it personally can be a rewarding way to experience Roxas like a local.

Street-side grills and small eateries also line the markets, offering ready-to-eat dishes. Grilled squid, kinilaw (Filipino ceviche), and crab cooked in garlic butter are among the favorites. Meals are often simple but rich in flavor, letting the freshness of the seafood speak for itself.

Culinary Identity and Local Flavors

Roxas’ culinary identity is anchored in the idea that food should be fresh and uncomplicated. Dishes emphasize the natural taste of seafood, often paired with rice, vegetables, and local sauces. Coconut milk is a common ingredient, lending creaminess to stews, while calamansi (local lime) adds brightness to marinades.

Festivals and community gatherings frequently showcase seafood dishes. During town fiestas, long tables are filled with crabs, fish, and shrimp prepared in different styles, celebrating both abundance and hospitality. For visitors, joining such events offers not only delicious meals but also cultural immersion.

Local eateries, called carinderias, provide budget-friendly options for sampling Roxas cuisine. On the higher end, some coastal resorts and restaurants have started offering seafood platters aimed at tourists, but even these retain the town’s emphasis on freshness and quality.

Beyond the Seafood: Attractions in Roxas

While seafood defines Roxas, the town also offers natural attractions. Pristine beaches and nearby islands provide opportunities for swimming, snorkeling, and relaxation. Mangrove areas highlight the ecological richness that supports the fishing industry. Island-hopping tours can be arranged locally, often combining seafood picnics with exploration of unspoiled spots.

The hospitality of the people is another attraction in itself. Roxas has not yet reached the level of commercial tourism seen in El Nido or Coron, which makes it appealing for those seeking a quieter and more authentic Palawan experience.

How to Get There & Around

Roxas is located about halfway between Puerto Princesa and El Nido, making it a convenient stopover or destination in its own right. From Puerto Princesa, vans and buses travel north to Roxas in approximately 2.5 to 3 hours. From El Nido, the trip takes around 2 hours. Public transportation is affordable, but private vans can be arranged for comfort and flexibility.

Within Roxas, tricycles are the primary mode of transport. For visiting beaches or more distant areas, renting a motorbike is practical. Boat rentals for island-hopping are also available through local contacts. Costs are generally lower than in more popular tourist hubs, adding to the town’s appeal.

Best Time to Visit & Weather

The best time to visit Roxas is during the dry season, from November to May, when weather conditions favor both fishing and tourism. Average temperatures range from 26°C to 32°C, with calm seas that ensure an abundant seafood supply.

The rainy season, from June to October, brings heavier rainfall and occasional storms. While seafood remains available year-round, travel during these months may be less predictable, particularly for island-hopping activities.

Responsible Travel

As a fishing town, Roxas depends on the sustainability of its marine resources. Visitors can contribute by practicing responsible consumption, avoiding waste, and supporting vendors who follow sustainable practices. Choosing eco-friendly accommodations and respecting marine habitats while snorkeling or boating also help preserve the environment that makes Roxas unique.

Engaging with the community respectfully, buying directly from local markets, and appreciating traditional ways of life are simple but impactful ways to travel responsibly in Roxas.

Conclusion

Roxas stands proudly as the “Seafood Capital of Palawan,” where the bounty of the sea shapes culture, livelihood, and identity. Its fishing traditions, lively markets, and delicious culinary offerings provide a distinctive experience that goes beyond the usual tourist trail.

For travelers seeking authenticity and a taste of Palawan’s coastal heritage, Roxas is an inviting destination. Whether enjoying a simple grilled fish by the market or exploring nearby islands, a visit to Roxas is both a cultural and culinary journey worth taking.